Today we’re excited to introduce Pine59 - the new home of Unacast’s former Aggregated Location Insights business.
For our existing customers, the most important message is simple: Nothing changes about how you work with us.
The products you rely on, the data you trust, your contracts, integrations and APIs all continue as before. The same people remain behind the platform. The difference is that we’re now an independent company with one singular mission: To build the world’s leading platform for statistical location insights.
A decade in the making
Pine59 didn’t start today.
It started more than a decade ago when we began asking a simple question: Can we understand how the physical world changes - not by tracking individuals, but by measuring places and populations?
That question became one of the foundations of Unacast’s Aggregated Location Insights business.
Over the years we’ve helped retailers understand store performance, cities measure mobility, real estate developers evaluate locations, infrastructure planners optimize transportation, and technology companies build entirely new products powered by statistical location insights.
Today, after the completion of a management buyout led by members of Unacast’s leadership team who have spent years building this business, that business enters its next chapter, as Pine59.
So, what are (pre-aggregated) statistical location insights?
Every day, all of us move through cities, visit stores, commute to work, travel between neighborhoods and spend time in parks, airports and shopping districts. Together, these movements create patterns that reveal how places and populations change and perform.
Statistical location insights transform those collective patterns into actionable intelligence.
Rather than looking at individual behavior, Pine59 measures how places and populations interact. The location signals we receive are already aggregated at the source before they ever reach Pine59, ensuring our datasets reveal collective patterns - not individual behavior.
The result is statistical location data that helps organizations understand where activity is growing, how neighborhoods are evolving, how infrastructure is being used and how movement changes over time - powering better decisions across retail, real estate, finance, urban planning, transportation and AI.
Designed to understand places and populations - not individual people.
Why the name Pine59?
The name reflects both where we came from and how we think.
Pine comes from the pine forests surrounding the cabin where the idea behind the company was born.
59 refers to the latitude of origin, 59° North, where Norway’s combination of nature, engineering and curiosity has shaped how we approach building products.
While our roots are Norwegian, our ambition has always been global.
What we build
Pine59 provides statistical location insights built around collective patterns rather than individual behavior. We transform aggregated location statistics into actionable insights about:
- Places
- Neighborhoods
- Cities
- Regions
- Infrastructure
Our products help customers understand visitation, movement, trade areas, dwell time, mobility and behavioral change through analytics, applications and AI.
Everything we build starts from the same philosophy: Designed to understand places and populations - not individual people.
Who we build for
Pine59 builds for organizations that make costly, hard-to-reverse decisions about physical space and need one reliable answer: how do people actually move through and use places?
Our core buyers are enterprises building products on top of our data, retailers and real estate investors choosing sites and underwriting deals, consulting firms enriching their own analysis, and telcos like BT and Telia that use our platform and technology to turn signals into insights. Whether they’re embedding our metrics into a platform or making a capital decision, they all need the same thing - a reliable, privacy-safe understanding on how people move through and use places.
What comes next
Our ambition is straightforward. We want Pine59 to become the leading platform for statistical location insights.
That means:
- expanding geographic coverage
- investing heavily in AI-ready datasets
- making our APIs and developer platform even stronger
- launching new products built around statistical insights
- continuing to deliver the reliability our customers depend on every day
We’ll move faster. We’ll focus deeper. And we’ll keep building for the organizations that rely on understanding how the physical world changes.
Meet the founders
Pine59 was created through a management buyout led by two Unacast co-founders and the company’s former CTO. Together, we’ve spent more than a decade building Unacast’s Aggregated Location Insights business. Today, we’re bringing that experience to Pine59 with one clear focus: building the world’s leading platform for statistical location insights.
Tor Åge Ballo
Tor Åge has spent nearly a decade building Unacast's engineering organization, serving as CTO and a member of the executive leadership team. Having led engineering teams across Europe and the United States, he now brings that experience to Pine59, where he is focused on building the next generation of scalable, AI-ready location insights products.
Thomas Walle
Thomas is one of the original founders of Unacast. Over the past decade he has served as both CEO and President, leading the company's growth in the United States while driving innovation across the business as part of the executive leadership team. At Pine59, Thomas leads our US business and continues to focus on expanding our presence across North America.
Kjartan Slette
Kjartan is also one of the original founders of Unacast. Over the past decade he led the company's European business and the Turbine product suite, serving as COO, General Manager and part of the executive leadership team. At Pine59, Kjartan leads our European business and focuses on expanding our presence across the Nordics, the UK and beyond.
The next chapter starts now
To our existing customers: Thank you for trusting us over the years.
To everyone discovering Pine59 for the first time: Welcome.
We’re just getting started.
Best regards from
Tor Åge, Thomas, Kjartan, and the whole team here at Pine59
